Top 5 Fashion Games Performance in Israel Q4 2021

In the fourth quarter of 2021, the top 5 fashion games in Israel showed varied performance metrics across downloads, revenue, and active users. Here’s a detailed look at their trends.

Hair Challenge from Rollic Games experienced fluctuations in weekly downloads, starting at around 13.5K and ending the quarter at approximately 6.1K. The game saw a steady decline in weekly active users from about 73.8K to 41.4K. Revenue peaked at $11 in mid-October but saw no significant earnings for the remainder of the quarter.

Hair Dye! by Crazy Labs had a surge in weekly downloads, particularly in late November, reaching around 13.5K. Active users also peaked at approximately 39K during the same period. Despite these highs, the app did not generate revenue during the quarter.

Get Lucky: Pool Party! from HOMA GAMES saw its downloads decline from about 22.5K at the start of the quarter to around 3.9K by the end. Weekly active users followed a similar downward trend, decreasing from 28.8K to roughly 6.1K. Like Hair Dye!, this game did not generate any revenue during the quarter.

Makeup Artist: Makeup Games by Beauty salon Studio experienced an erratic revenue trend, peaking at $389 in late November but dropping sharply to single digits by the end of December. Weekly downloads hit a high of about 10.3K in early November, while active users peaked at roughly 17K during the same period, before declining to around 7.8K by the end of the quarter.

Fashion Battle - Dress up game from APPS TEKNOLOJI ANONIM SIRKETI had a steady increase in weekly downloads, ending the quarter at around 6K from a low of approximately 2.9K in mid-November. Active users also saw an upward trend, rising from about 22.4K to 14.8K. The game's revenue was inconsistent, peaking at $50 in late December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.